Every new season, we’re asked…”what are the color trends?” Most of the colors we’re seeing have been around for a while, so it’s not like the wheel is reinvented each time. The industry tweaks a few things here and there, but seems that they’re working from the viewpoint – if it ain’t broke, don’t fix it. We’re still seeing blush pinks and then a bit of a deeper pink for more of a pop. We’re seeing different versions of oranges and greens and blues. Purple and yellow continue to be strong, and ohhhhhhh the prints! Florals and plaids are out in a big way.

You’ll surely be able to grab a floral print in an easy, everyday style pant at Birdie James; but, a floral maxi is too big of a risk for our clients. The most interesting {and sometimes difficult} thing we find about the ever-changing industry is staying on brand and consistent for our clients so we continue to meet their needs. It can be so easy to get caught up in what we should be, and to try to offer everything to everyone that walks across our threshold. The reality is…that’s an impossible expectation. So we shall keep on grabbin’ the colors and styles and prints of the season in smart ways that work for our clients to keep them happy. Because when y’all are happy, so are we…