It’s been a tough couple of weeks {to say the least}….
As the news began breaking of the COVID-19 pandemic, I was incredulous about it all. Surely, this couldn’t {and wouldn’t} impact us here on our little Island of paradise. It felt like the media was at the top of its game and their goal was to get us all riled up until the toilet paper shelves were empty. And it was working. It took me a few days to join the masses, but then I had the thought if I don’t join them, there’ll be nothing left if this really does become something. And then the days followed where I scaled back on hours because despite it being our biggest season of the year, women weren’t shopping; they were preparing.
Not even one week later, and all became clear to me. Incredulous no longer, I had made the shift in my mind and it was time to take action in Birdie. Suddenly, it felt irresponsible to not “social distance” ourselves; a challenge in a women’s boutique where our whole schtick is 1:1 and up, close, and personal. But how could we guarantee that we, or our clients, weren’t carriers when so many people are asymptomatic? After a ton of research, we decided to play it safe and close up shop to do our part in getting over the initial hurdle of flattening the curve of the virus. I’ve always joked that I’m a rule follower; and in this circumstance, being one comes with implications for our business.
So we’re actively living within the confines of the “what ifs” and after two short weeks are wondering how long is this going to last? Glued to the news and the latest updates; yet we’re grateful for our health, and choose to take a deep breath, keep our heads up, and lean into the unknown. We’re homeschooling our lovies, working on home projects, enjoying a little more downtime, and a few more walks than we typically have time for. Of course there are overwhelming moments. And there will continue to be. We’re confident we’ll get through this, but we’ll thrive through this together…
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Because I always turn to a fashion magazine for comfort, I thought it could be nice over the next few weeks to share some of our favorites coming in. Some of lines y’all are familiar with – Maven West, Ripley Rader, Crosby by Mollie Burch, and Waverly Grey; and some are new – Ecru, Bryn Walker, Laroque, and Marie Oliver. Maven West stays true with soft hues on loose, laid-back bodies while Crosby, Laroque, & Marie Oliver bring on the vibrant colors! Marie Oliver offers us such energy through her color palette, yet it remains so elevated, so stylish, so sophisticated. And Laroque brings a sweet, southern vibe into the mix; watching her feed has us dreaming of the days ahead when we get to explore fresh bouquets at the market. We’re so grateful to be unwrapping all the things from her right now as we navigate the uncertainty of the months ahead.
We’re hopeful you’ll stay connected to us while we’re on this little sabbatical, and that you’re taking notes so once we’re back at it, we can play a little catch up. We can’t wait to catch up with you….
xx,
Michelle
